Swansea, Wales, UK.
+44 333 355 28 29
help@SmallbusinessHelper.co.uk

Our Values: Sustainability & Reduced Overheads

30+yrs Marketing & Business Tech Consultancy

Our Values: If you want a supplier who treats your business like their own, you’ve found one.

Suppliers: Why 'Who We Choose to Work With' Matters ...

Small businesses rarely get the luxury of limitless resources — So the partners we choose matter even more.

Supplier you rely on can directly affect: Your 'Reputation', your 'Deadlines', your 'Customer Experience', and ultimately 'your 'sanity'.

That’s why we apply a strict set of principles when choosing any supplier, tool, or service that supports the work we do for clients.

Our values don’t just guide 'how we work' - they 'protect your business' from risk, inconsistency, and corner-cutting.

Below are the 5 qualities we insist on when selecting suppliers — the same values that underpin the way we serve you.

Criteria that we apply when seeking and choosing Suppliers ...

3-5 Qualities / Criteria we seek in our Suppliers.

We seek the following qualities in our suppliers wherever possible:-

First and foremost, reliability is key.

  • UK based suppliers (where possible).
    ... we've learned of course, that "UK" doesn't = 100% reliable.
  • UK based suppliers (where possible)
  • Support - If it affects us, it might have a knock-on affect for you; our Clients.

We LOVE suppliers who are not only reliable but Eco Driven too. We believe that in today's world it's sad that many big Nations and Organisations don't lead, or certainly don't display, enough altruistic behaviour in their actions.

1. Reliability (Non-Negotiable)

First and foremost, reliability is everything.

When you hire Small Business Helper, you aren’t just hiring Experience — you’re hiring Stability. Any supplier we bring into my ecosystem must uphold that same level of consistency.

What reliability means in practice:

  • UK-based suppliers wherever possible.
    Local isn’t a magic guarantee of reliability, but it does give us accountability, shared working hours, and fast support when needed.
  • No anonymous outsourcing. Ever.
    We don’t ship work overseas to low-cost freelancers. My clients get me — My Experience, my Standards, my Quality Control.
  • Support that actually supports.
    If a supplier can’t support me instantly, it may affect you. So I only work with partners who respond quickly and fix problems without excuses.

2. Sustainability With Substance (Not Greenwashing)

I believe businesses should contribute positively to the world they operate in — not just for PR, not because it’s trendy, but because it’s the right thing to do.

That’s why I choose suppliers who don’t just “offset” their damage — they actively reduce it.

Examples:

  • Krystal Hosting, who are pushing for true 100% sustainability and not just planting a tree for every problem.
  • Services that power their infrastructure with renewables or invest in greener technology.

Why this should matter to you:

Our customers increasingly care about Ethical Business… and our supply chain is part of that story!
... Working with me means your brand automatically benefits from a Cleaner, more Responsible Approach behind the scenes.


3. Low Overheads = Higher Value for You

I intentionally work independently, intentionally work from home, without inflated overheads or staff costs - This means you aren’t paying for:

  • A boardroom I rarely use
  • Assistants you never speak to
  • Outsourced work you never asked for
  • Layers of people between you and your results

You get direct access to someone with 20+ years experience, not a junior at an agency.

What this means for your business:

  • More expertise for your money
  • No bloated invoices
  • No paying for inefficiency
  • Lean, agile, fast delivery

4. Ethics & Transparency

My rule is simple:

If I wouldn’t trust a supplier with my own business, I would never use them for yours.

This includes:

  • Honest pricing
  • Clear communication
  • No hidden fees
  • No partnerships that compromise integrity
  • No corner-cutting that puts your brand at risk

Your trust is worth more to me than any short-term “save a few quid” shortcuts.


5. Quality Over Cost Every Single Time

Small business owners know this better than anyone:
Cheap suppliers cost more in the long run.

I prioritise:

  • Proven tools
  • Established companies
  • Long-term stability
  • Industry-respected platforms
  • Providers with a track record of excellence

Because your business deserves durable foundations — not duct-tape solutions.


Why This Matters to You as a Small Business Owner

Working with someone values-led isn’t just reassuring — it’s commercially smart.

It means:

  • Fewer disruptions
  • More predictable results
  • Better long-term savings
  • No drama
  • No unstable offshore services
  • No cheap-outsourcing roulette

Your business gets:

  • Consistency
  • Craftsmanship
  • Sustainability
  • Honesty
  • Proper support
  • A partner who cares as much about the outcome as you do

In Short

When you hire me, you aren’t just paying for a service.
You’re investing in someone whose decisions protect your business, your time, and your reputation.

This is what values-led business looks like — not statements on a wall, but daily decisions that produce real-world results for the people who trust me.

If you want a supplier who treats your business like their own, you’ve found one.

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