Why I Chose a ‘Handprint’ as My Brand (and What It Says About ‘How I Work’)
Most people choose a logo because it looks nice.
I didn’t.
This handprint idea survived hundreds of other design concepts because: It quietly reflected how I actually Think, Work, and Show-Up for people — Long before I could put that into words.
This post explains why.
Branding Isn’t ‘Decoration’. It’s a ‘Signal’.
My logo isn’t there to impress other marketers.
It’s there to signal something true — to the right people — without needing a sales pitch.
And the truth is, I’ve always been uncomfortable with branding that feels:
- overly polished
- abstract for the sake of it
- agency-styled
- detached from reality
I don’t run a conveyor belt.
I don’t outsource thinking.
And I don’t hide behind frameworks.
So when I saw this mark, something clicked.
The Handprint: A Human Was Here
A handprint is one of the oldest human symbols there is.
Long before logos, before writing, before commerce — people left handprints on cave walls to say:
“I was here. I did this. I take responsibility.”
That’s not branding fluff.
That’s accountability.
Subconsciously, a handprint communicates:
- a real human presence
- personal involvement
- ownership
- work done by hand, not mass production
That matters to me, because my work is hands-on by design.
I don’t sell packaged answers.
I don’t delegate judgement.
And when something works — or doesn’t — I’m on the hook.
This mark says that without saying anything at all.
The Texture: Thinking, Not Shine
This isn’t a smooth, glossy, corporate logo.
It’s built from dots. Imperfect. Granular. Slightly rough.
That’s important.
The texture mirrors how real thinking works:
- breaking things down
- spotting patterns
- joining dots
- making sense of complexity
I don’t give surface-level advice.
I don’t jump straight to tactics.
I don’t believe clarity comes from slogans.
It comes from analysis, context, and understanding what actually matters.
The texture reflects that mindset.
The Colours: Different Disciplines, One Outcome
The colours aren’t blended into a single gradient.
They’re distinct — but they work together.
That’s intentional.
My work lives at the intersection of:
- strategy
- marketing
- design
- systems
- real-world business constraints
I’m not “just” a marketer.
I’m not “just” a consultant.
I’m not “just” a designer or technician.
I work across disciplines — and bring them together for one clear outcome.
The logo does the same.
An Open Hand, Not a Pointing Finger
This isn’t a fist.
It’s not a pointing finger.
It’s not a handshake trying to close a deal.
It’s an open hand.
That matters.
It signals:
- help offered, not forced
- support without pressure
- clarity without manipulation
I don’t hard sell.
I don’t trap people in retainers.
I don’t push tactics that don’t fit.
I help people think clearly — then they decide.
That’s the relationship I want my brand to reflect.
Why This Beat Hundreds of Other Designs
Most logos fail in predictable ways:
- clever but empty
- trendy but forgettable
- abstract with no anchor
- corporate cosplay
- ego-led symbolism
This one didn’t try to impress.
It didn’t shout.
It didn’t posture.
It didn’t explain itself.
It just felt true.
And that’s how I make most good decisions:
not because something looks clever,
but because it quietly aligns with my values.
What This Logo Really Says
If I had to translate it into words, it would be this:
A real person will show up.
Thinking will come before tactics.
And responsibility won’t be outsourced.
That’s it.
No hype.
No theatre.
No noise.
Just clarity, accountability, and real help — offered by someone who’s actually there.
That’s why this handprint is my brand.
If you’re looking for polish, scale, or marketing theatre, I’m probably not for you.
But if you want someone who will:
- think properly
- challenge assumptions
- join dots others miss
- and put their hand up for the outcome
Then you’re in the right place.