Fed up with paying for advice that doesn’t work?
… Hear me out: This is why ‘Experiential Thinking’, that ‘Prioritises Impact First’, matters. For People who need results, not more trial-and-error B.S.
You do not necessarily need more marketing.
- You may need a better website – everything can ALWAYS be improved
- A stronger Google presence? maybe
- Better enquiries? definitely
- A clearer message nearly all fail at this (inluding my own content)
- A more effective Facebook campaign? usually
- A CRM that actually gets used. rarely the issue
- Ever considered this? … You likely simply need: Someone with cross-disciplinary experience to look at ‘the whole picture’ and tell you: This is what’s worth fixing first and Why – and based on vast experience of seeing first-hand with other companies issues, fixes and results.
That’s where I come in – Small Business Helper has attained clarity for 100’s of individuals, unearthing ‘What actually works’, ‘Where’s your wastage’ – identifying alone the way: Your missed Strengths, Your missed Weaknesses, Your missed Opportunities, Your missed Threats.
I help individuals first and foremost, whether you are in a small or large business, or a non-business individual feeling stuck in life – Make better use of your resources (time & money), whether that’s marketing (selling your character and skills, adopting better technology (or not), and increasing your reach (or digital presence), we’ll focus firmly on one thing:
Getting better results from the resources you already have.
Don’t pay to send more people towards a business that isn’t ready to convert them.
It’s surprisingly easy to waste money on marketing.
You can put £500 into Facebook Ads, generate thousands of impressions or clicks and still end up with very little to show for it.
Advertising doesn’t fix a weak digital footprint.
Example Issues MOST face: If you or your website doesn’t build confidence, your Google Business Profile is poorly presented, your Facebook page has unanswered reviews, your message is unclear or the enquiry process is awkward, sending more people there can simply mean you’re paying to expose more people to the problem.
I look at those things first, THEN, where paid marketing makes sense, we use it.
What I can help with
Business Strategies for Marketing & Lead Generation (Cash-flow Prediction, Profit Targets etc).
Get in front of ‘the right people’ and give them a reason to speak with you = the ‘right message’.
- Whether that’s Meta / Facebook advertising
- Google Ads
- Local marketing
- Lead generation
- Campaign strategy
- Landing pages
- Marketing reviews
- Conversion improvement
- Customer journey analysis
- Google Analytics 4 and website behaviour analysis (eg.Hotjar).
The aim isn’t more clicks. It’s better-quality opportunities.
Websites & Digital Presence
Your website and online presence should make a potential customer more confident about contacting you.
I can help identify and fix the things that get in your buyer’s way.
- Website strategy and structure
- WordPress
- Website content
- Calls to action
- Conversion improvements
- Google Business Profile
- Facebook page optimisation
- Online reputation and reviews
- Local SEO
- Technical and content improvements
You don’t always need a new website.
Sometimes you need someone to tell you what is actually wrong with the one you’ve already got.
SEO & Search Visibility
Being found is only useful if the people finding you are relevant.
I can help with:
- Local SEO
- On-page SEO
- Search intent
- Content strategy
- Google Business Profile
- Technical SEO
- Website structure
- Search performance analysis
- Google Search Console
- Competitor and market research
The goal is not to fill your website with meaningless keywords.
It’s to make it easier for the right people to find you, understand what you do and take the next step.
Digital & Business Technology
Technology should make running your business easier. Not create another job.
I can help with areas including:
- Microsoft 365
- Business email
- Teams and SharePoint
- Cloud file organisation
- CRM and customer management
- Marketing technology
- Analytics
- Reporting and dashboards
- AI tools and practical automation
- Digital processes
- Data and workflow improvements
Sometimes the biggest opportunity isn’t another piece of software.
It’s getting the software you already pay for to actually work for you.
Strategy & Commercial Reviews
Sometimes you don’t need someone to do the work.
You need someone experienced enough to look at what you’re doing and tell you where you’re going wrong.
I can review your:
- Marketing
- Website
- Digital footprint
- Advertising
- Customer journey
- Lead generation
- Technology
- Processes
- Analytics
- Competitor positioning
You’ll get a practical view of what needs attention, what doesn’t, and what I’d tackle first.
No enormous agency presentation.
No 40-page report full of things you already knew.
Just practical priorities.
One business. One situation. One solution.
I don’t believe every small business needs the same package.
Why bespoke Pricing?
- It’s fair to say: An individual (with non-business needs) is vastly different to a very large organisation with departmental/team needs.
- A micro business (aka.sole-trader) who needs ten enquiries a month has very different problems from a growing company receiving 100.
- Sectors differ also: A plumber, a model agency, a charity and a professional service business shouldn’t automatically receive the same marketing strategy simply because somebody has put them into the same package box or same pricing band.
So I don’t start with:
“Which package would you like?” (£500 / £2,500 / £5,000)
I start with:
“What’s actually happening in your business?”
( one-off fixes, or 45 minute sessions start from £75, mandatory 360° Analysis Reports start from £650 )
From there, we decide what is worth doing eg.Is there low-hanging fruit to help cash flow for other projects?
That might mean:-
- Fixing the basics before spending a penny on advertising.
- It might mean improving an existing campaign rather than starting again.
- It might mean putting better systems behind the enquiries you’re already receiving.
- Or it might mean doing nothing for now.
… I’d rather tell you that than sell you something you don’t need.
Built around your budget too
I’ve spent decades working with businesses where every pound matters.
So I understand that £500 means something very different to a sole individual or micro-business than it does to a large organisation.
That’s why I don’t believe in forcing every client into a fixed monthly package simply because that’s how an agency has chosen to structure its business.
The work should reflect:
- What you need.
- What you can realistically invest.
- What is likely to make a difference.
- And what needs to happen first.
Sometimes that means a one-off review.
Sometimes it’s a focused project.
Sometimes it’s ongoing marketing.
USUALLY, sometimes it’s a combination of several things.
- FOR LARGER ORGANISATIONS: 2-3 payment stages, paid up-front provides financial understanding with a limited-risk procedure.
- FOR INDIVIDUALS: eg.£7,000 over 12 months is more manageable as bite-size projects. £75 per week is more manageable than £300-£500 up front.
Why ‘Experience that crosses disciplines’?
Because your marketing problem isn’t always a marketing problem.
… and your technology problem isn’t always a technology problem.
Sometimes they’re the same problem, viewed from different directions, yet both require holistic consideration from a patient and detailed mindset.
I’ve worked across marketing, technology and digital business since the mid-1990s.
That means I’ve seen the internet change from something businesses experimented with into something that now sits at the centre of almost everything they do.
Since 1995, I’ve worked with:
- Small Businesses and Sole Traders
- Start-ups
- Charities
- Growing organisations
- Professional services
- Local businesses
- E-commerce and digital businesses
And I’ve worked across everything from SEO, advertising and analytics to websites, CRM, Microsoft 365, reporting and digital strategy.
… that breadth matters.
Because your marketing problem isn’t always a marketing problem.
And your technology problem isn’t always a technology problem.
Sometimes they’re the same problem viewed from different directions.
Where should you start?
If you’re not sure what you actually need, that’s fine.
You don’t need to arrive with a shopping list of services.
Start with the problem.
“I’m getting traffic but not enough enquiries.”
We can look at what’s happening between the click and the enquiry.
“My advertising isn’t producing enough.”
We’ll look at the campaign, the audience, the offer and what happens after someone clicks.
“I know my online presence isn’t great.”
We’ll identify what’s damaging confidence and what is worth fixing first.
“I’m wasting too much time doing things manually.”
We’ll look at your processes and where technology or automation can genuinely help.
“I don’t know where to spend my marketing budget.”
That’s exactly the sort of question a review is designed to answer.
Better marketing starts with better decisions.
You don’t need to do everything.
You need to do the right things in the right order.
That’s what I help you work out.
Big Results. Small Budgets. Smart Thinking.
[Talk to me about your business]
