You’ve likely tried Directories, Ads, or even paid for a Website…
and still aren’t getting consistent enquiries? — this will explain why.

⚠️ Quick Reality Check

Like most businesses, you likely don’t fail because you’re lazy or doing nothing.

30+yrs experience has shown me, most businesses are struggling to make progress because:-

• They’re doing the wrong things, or, in the wrong order.
• They’ve been sold tactics over clarity.
• They’re spending before testing what actually works.
• AND THE BIGGEST ISSUE: You briefed someone on what you wanted, annnd … they did just that. They didn’t question you, they probably didn’t perform much research, or at best they didn’t properly perform Market Analysis (what your competitors are doing or not doing, what other direction may be best etc).

🔍 Sound Familiar?

You might recognise yourself here:

• You’ve paid for a website… it “looks fine”… but doesn’t bring enquiries
• You’ve tried Yell or similar directories… and saw little return
• You’ve boosted posts or tried ads… but it felt like guesswork
• You get the odd enquiry, but nothing consistent
• You’re unsure what’s actually working — nor what to do next

👉 That’s not a marketing problem. That’s a clarity problem.

🧠 What’s Actually Going Wrong

Most micro businesses are told to “do marketing.”

That’s the mistake.

Here’s what’s really happening behind the scenes:

• ❌ You’re targeting too broadly (or the wrong people entirely)
• ❌ Your content (eg.website) states what you do — but doesn’t tap into pain points nor persuade action.
• ❌ There’s no clear next step for your prospective audience or visitors
• ❌ You’ve spent money before anything is properly tested (eg.£10 per day x 10days, then evaluate, shape and relaunch).
• ❌ You’re copying what others do… without knowing if it works.

🔧 The Fix: Clarity Before Action

Instead of throwing money at ads or redesigns, we do this:

1. Identify where enquiries should come from

(Not guesses. Real-world evidence.)

2. Find what’s blocking conversions

(Usually messaging, positioning, or offer clarity — not design.)

3. Test small before scaling

(£10/day tests beat £1,000 mistakes.)

📊 What Could This Be Worth? (Simple Example)

Let’s keep this realistic:-

If your business currently gets:

• 4 enquiries per month
• Average job value: £250

That’s: → £1,000/month (for simplicity).

Now imagine:

• +2 extra enquiries per week (a small improvement) = £500p/w.
• = +8 per month (£2,000pcm).

That becomes £1,000+ returns within the Trial Period (costs reduce in month 4).
→ £2,000pcm extra revenue off the back of an initial investment of £900. (£500pcm trial period + £400 Meta ads).

However, it gets better in Month 4 onwards: ‘usually’ the more time we spend together the easier the workload – Same results require less time and less spend (eg.£350pcm fee + eg.£200pcm ad spend).

👉 Try Your Own Numbers

Use this quick calculator to estimate your potential:

Enter:

• Average job value (£)
• Current monthly enquiries
• Estimated improvement (even small)

See:

• Potential monthly uplift
• Potential yearly impact

⚠️ This is not a guarantee — it’s a realistic scenario based on typical improvements when the right issues are fixed.

🧩 How You Can Work With Me

Not everyone needs the same level of help.

🟢 Option 1 — DIY Guides (£95+)

For those who want to do it themselves — properly.

• Step-by-step guidance
• Focused on one area (e.g. Facebook Ads for local services)
• Avoid common costly mistakes

🟡 Option 2 — Clarity Report (£475)

This is where most businesses start.

You’ll get:

• A breakdown of what’s actually holding you back
• Clear priorities (what to fix first, second, third)
• No fluff. No jargon. Just direction

🔵 Option 3 — Done-With-You (From £500/month, 3 months)

For those who want help implementing and testing.

• Real-world testing (not theory)
• Controlled spend (no gambling budgets)
• Weekly direction and adjustments

👉 Most businesses need around 90 days to properly identify what works.

⚖️ Who This Is For (And Who It’s Not)

✅ Good fit:

• You run a local service business (dog behaviourist, therapist, coach, etc.)
• You’ve tried things but aren’t seeing consistent results
• You want clarity before spending more money

❌ Not for you:

• You want instant results
• You expect ads to “just work”
• You’re not willing to test and adjust
• You have next to no budget? … we can still help you, perhaps via tailored Guides, Video Review, or hourly 1-to-1’s – Simply chat with us via Live Chat, or complete our Rapid-Form, or Email us.

🧠 Why This Approach Works

Most people jump straight to:

• “Build a better website”
• “Run ads”
• “Do SEO”

That’s backwards.

👉 We first identify:

• What actually drives enquiries in your type of business
• What’s currently blocking them

Then — and only then — do we act.

💬 Real Example (Typical Scenario)

A local service business:

• Spending ~£3,600/year on directories
• Generated 1 lead
• Made ~£800

👉 The issue wasn’t effort.
👉 The issue wasn’t even the platform.

👉 The issue was direction and targeting.

🚀 Next Step

Stop guessing. Start with clarity.

Choose what suits you:

• 👉 Run the ROI calculator
• 👉 Get a clarity report
• 👉 Or see if this approach will work for your business