You’ve likely tried Directories, Ads, or even paid for a Website…
and still aren’t getting consistent enquiries? — this will explain why.

⚠️ Quick Reality Check

Most local service businesses don’t fail because they’re lazy or doing nothing.

They fail because:

• They’re doing the wrong things in the wrong order
• They’ve been sold tactics instead of clarity
• They’re spending before testing what actually works

🔍 Sound Familiar?

You might recognise yourself here:

• You’ve paid for a website… it “looks fine”… but doesn’t bring enquiries
• You’ve tried Yell or similar directories… and saw little return
• You’ve boosted posts or tried ads… but it felt like guesswork
• You get the odd enquiry, but nothing consistent
• You’re unsure what’s actually working — or what to do next

👉 That’s not a marketing problem. That’s a clarity problem.

🧠 What’s Actually Going Wrong

Most micro businesses are told to “do marketing.”

That’s the mistake.

Here’s what’s really happening behind the scenes:

• ❌ You’re targeting too broadly (or the wrong people entirely)
• ❌ Your website explains what you do — but doesn’t persuade action
• ❌ There’s no clear next step for visitors
• ❌ Money is spent before anything is properly tested
• ❌ You’re copying what others do… without knowing if it works

🔧 The Fix: Clarity Before Action

Instead of throwing money at ads or redesigns, we do this:

1. Identify where enquiries should come from

(Not guesses. Real-world evidence.)

2. Find what’s blocking conversions

(Usually messaging, positioning, or offer clarity — not design.)

3. Test small before scaling

(£10/day tests beat £1,000 mistakes.)

📊 What Could This Be Worth? (Simple Example)

Let’s keep this realistic:-

If your business currently gets:

• 4 enquiries per month
• Average job value: £250

That’s: → £1,000/month (for simplicity).

Now imagine:

• +2 extra enquiries per week (a small improvement) = £500p/w.
• = +8 per month (£2,000pcm).

That becomes £1,000+ returns within the Trial Period (costs reduce in month 4).
→ £2,000pcm extra revenue off the back of an initial investment of £900. (£500pcm trial period + £400 Meta ads).

However, it gets better in Month 4 onwards: ‘usually’ the more time we spend together the easier the workload – Same results require less time and less spend (eg.£350pcm fee + eg.£200pcm ad spend).

👉 Try Your Own Numbers

Use this quick calculator to estimate your potential:

Enter:

• Average job value (£)
• Current monthly enquiries
• Estimated improvement (even small)

See:

• Potential monthly uplift
• Potential yearly impact

⚠️ This is not a guarantee — it’s a realistic scenario based on typical improvements when the right issues are fixed.

🧩 How You Can Work With Me

Not everyone needs the same level of help.

🟢 Option 1 — DIY Guides (£95+)

For those who want to do it themselves — properly.

• Step-by-step guidance
• Focused on one area (e.g. Facebook Ads for local services)
• Avoid common costly mistakes

🟡 Option 2 — Clarity Report (£475)

This is where most businesses start.

You’ll get:

• A breakdown of what’s actually holding you back
• Clear priorities (what to fix first, second, third)
• No fluff. No jargon. Just direction

🔵 Option 3 — Done-With-You (From £500/month, 3 months)

For those who want help implementing and testing.

• Real-world testing (not theory)
• Controlled spend (no gambling budgets)
• Weekly direction and adjustments

👉 Most businesses need around 90 days to properly identify what works.

⚖️ Who This Is For (And Who It’s Not)

✅ Good fit:

• You run a local service business (dog behaviourist, therapist, coach, etc.)
• You’ve tried things but aren’t seeing consistent results
• You want clarity before spending more money

❌ Not for you:

• You want instant results
• You expect ads to “just work”
• You’re not willing to test and adjust
• You have next to no budget? … we can still help you, perhaps via tailored Guides, Video Review, or hourly 1-to-1’s – Simply chat with us via Live Chat, or complete our Rapid-Form, or Email us.

🧠 Why This Approach Works

Most people jump straight to:

• “Build a better website”
• “Run ads”
• “Do SEO”

That’s backwards.

👉 We first identify:

• What actually drives enquiries in your type of business
• What’s currently blocking them

Then — and only then — do we act.

💬 Real Example (Typical Scenario)

A local service business:

• Spending ~£3,600/year on directories
• Generated 1 lead
• Made ~£800

👉 The issue wasn’t effort.
👉 The issue wasn’t even the platform.

👉 The issue was direction and targeting.

🚀 Next Step

Stop guessing. Start with clarity.

Choose what suits you:

• 👉 Run the ROI calculator
• 👉 Get a clarity report
• 👉 Or see if this approach will work for your business